Certificate in Digital Marketing

Affiliated to Jagat Guru Nanak Dev Punjab State Open University (JGND PSOU)
Offered by Learning Support Centre at Dashmesh Khalsa College, Zirakpur

About the Programme

The Certificate in Digital Marketing is a short-term, skill-oriented programme designed to provide learners with practical knowledge of online marketing strategies, digital tools, and social media platforms. Offered at Dashmesh Khalsa College, Zirakpur, and affiliated to JGND PSOU, the programme equips students with industry-relevant skills required to promote products, services, and brands in the digital space.

The course emphasizes hands-on training, enabling learners to apply digital marketing techniques effectively in real-world scenarios.

Programme Objectives

To introduce learners to the fundamentals of digital marketing
To develop skills in online branding and content promotion
To provide practical exposure to social media and digital tools
To prepare learners for entry-level roles or freelance opportunities

Key Learning Areas

Introduction to Digital Marketing
Social Media Marketing
Search Engine Optimization (SEO) – Basics
Content Marketing
Email Marketing
Online Advertising and Analytics (Basics)

Eligibility

10+2 (any stream) or equivalent qualification
Open to students, entrepreneurs, and working professionals

Career Opportunities

After completing the programme, learners can explore opportunities such as:

Digital Marketing Executive (Entry Level)
Social Media Manager (Assistant)
Content Marketing Assistant
SEO Trainee
Freelance Digital Marketer

The certificate also supports self-employment and entrepreneurial initiatives.

Admission Information

Admissions are open for the current academic session.
For details regarding admission procedure, course duration, and fee structure, students may contact the college office or visit Dashmesh Khalsa College, Zirakpur.

For further information, Contact - 9815915579